Google Exact Match Domain Update – Targeting Websites
The Google Exact Match Domain update is a type of filter that has been launched in September 2012 to prevent downfall of ranking strategies. In other words, it prevents poor quality sites from ranking well as it had words that duly match duly with search terms into their domain names. Whenever a fresh EMD update takes place, sites that have updated their contents may regain favorable rankings.
Google EMD Update
Additionally, false positives may get released. EMD comprises of a good combination of keywords or keyword phrases for which the website is supposed to be optimized. It is for this reason that it is also known as a keyword domain. The influence of such keywords in ranking has decreased after the release of the EMD update.
Google EMD update domains are those that match the search query in a precise manner as opposed to others that merely comprises of keyword. EMDs have been taken into usage as a shortcut to higher rankings thus may command higher prices. Google has been constantly striving hard to reduce the value of weird quality contents.
Vanishing of Spammy Keyword Domains
During past days, exact match domains used to outrank highly worthy websites, Even if those keyword domains hardly comprised of any relevant content as algorithm by Google had continued to be keyword driven. But with the introduction of Google EMD update, it is great to observe that most of the spammy keyword domains have got vanished from search results.
As Google is a machine, there are chances that some irrelevant match domains may still hold top ranking. But at present it is all about quality that serves to be the deciding factor. Most of the exact match domains currently ranking at the top are sites that provide some value for user. Thus they are highly competitive regardless of domain name taken into usage.
Google Exact Match Domain Update – Highly Effective
Google Exact Match Domain update is still highly effective in terms of reflecting websites that rank duly well for comprising of highly competitive keywords. Addition to content, the keyword also serves to be a major factor. Less there is competition for keyword, easier it becomes to fetch top rank in the search engine result page.
Earlier, a website may easily fetch higher ranking only if the domain name exactly matched with the keyword search regardless of the quality of content. It finally led towards a highly effective SEO strategy where it would have become possible to rank high in Google by simply purchasing a domain name related to that keyword followed by placing of keyword specific content into the same.
Numerous Updates along with Several Add-ons
The strategy was a highly quick and efficient strategy for a website to fetch higher rank with little effort. But with the release of new Google exact match domain update, it seems that Google desires to flush out such approaches. It is expected that such an approach will definitely grant better exposures to websites.
Since there have been numerous updates along with several add-on actions that have been applied over several years. This is the only reason the EMDs are also reflecting back up in SERPs.
April 27, 2017
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